Alcohol was the cause of laziness, inability to concentrate and other impediments to the ideals of success and the Protestant work ethic as noted in the posters: Similar associations were formed in Virginia inand New York State in He also formed the Ulster Temperance Movement with other Presbyterian clergy, initially enduring ridicule from members of his community.
Considering drinking was an important part of their cultures, German and Irish immigrants resisted the movement. This heavily prohibitionist wave attracted a diverse coalition: The underlying message of this quotation was to alert drivers that their drinking could have harmful effects on others.
The Scientific Temperance Instruction Movement published textbooks, promoted alcohol education and held many lectures. Using examples of these five forms of propaganda, I will discuss how Temperance and Prohibition Era propaganda used logos and pathos and why these rhetorical techniques were effective.
Posters are a powerful form of propaganda; their succinct and striking messages create a sense of urgency. Some of the most notable figures associated with the U. Some of the changes the WCTU sought included property and custody rights for women, women's suffrage, raising the age of consensual sex, peace arbitration, women's education, and advocacy for working rights of women.
The story describes the Puritan ideal of redemption through self-improvement and helping others. Haven Emerson One of the effects of alcohol is to interfere with the coordination of nerve and muscle.
This argument drew upon the American value of liberty and Puritan morals concerning individual and communal responsibility and salvation. At first, they used moral suasion to address the problem.
The US and other countries with prohibition saw their tax revenues decrease dramatically, with some estimating this at a loss of 11 billion dollars for the US. The issue of slavery crowded out temperance and temperance groups petered out until they found new life in the s.
The American Temperance Society published tracts and hired speakers to depict the negative effects of alcohol upon people. As these groups gathered political power, their strategy changed from moral suasion to agitation for government control of liquor, using social, educational and political tactics.
Drunkards are those who have fallen from grace; they have lost control of their lives and sunk to ruin and damnation.
Like the titles of scientific pamphlets ex. He criticized voter apathy, describing those who do not vote as "criminal and unpatriotic" 5because by not voting these people were effectively giving their vote to the enemy.American Temperance Society: It Led to Prohibition The American Temperance Society (ATS) began in Boston on February 13, It was first called the American Society for the Promotion of Temperance.
The temperance movement of the 19th and early 20th centuries was an organized effort to encourage moderation in the consumption of intoxicating liquors or press for complete abstinence. The movement's ranks were mostly filled by women who, with their children, had endured the effects of unbridled drinking by many of their menfolk.
Temperance was also important because it connected to many other reform movements that sprang up in the country between the American Revolution and the Civil War. Many of these movements were motivated by a renewed interest in religion called the Second Great Awakening. The American temperance movement was the most widespread reform movement of the 19th century, culminating in laws that completely banned the sale of all alcoholic beverages.
The movement progressed from its humble local roots to nationwide organizations with millions of members and large amounts of political power. The temperance movement of the 19th and early 20th centuries was an organized effort to encourage moderation in the consumption of intoxicating liquors or press for complete abstinence.
The movement's ranks were mostly filled by women who, with their children, had endured the effects of unbridled drinking by many of their menfolk.
Many of the original Temperance societies had religious affiliations, like the evangelical American Temperance Society which was founded in Ten years later, at the evangelical American Temperance Society's height, one out of every ten Americans was a member (Morone ).Download